Customer Relationship Management (CRM). I believe every clinical research organization needs to have a CRM to assist them in keeping up with their business prospects. In this video I discuss what they are and how much a clinical researcher can benefit by using one.
Want more business opportunities in clinical research? Good. Now talk to more people about it. I know it sounds very simple but trust me, simple does not mean easy. Stop watching this and go network!
There are literally a dozen or more clinical research conferences one can attend EVERY Month! While this is clearly excessive, smart clinical research professionals can use some effective techniques at the conferences which they do attend.
What is the difference between sales and branding? Quite a lot actually. In this video I discuss ways in which clinical researchers can effectively sell and build a brand simultaneously.
All of us clinical research site owners have our study preferences, but we should never become so focused on one type of study that we become unable to sustain a lapse in clinical trials for these particular indications. In this video I discuss why we should choose to diversify our expertise whenever possible.
It may not be easy to open a clinical research site, but it's certainly not complicated. As a matter of fact, I believe you only need to concern yourself with 3 things. What 3 things? In this video I explain, but the quick answer is:
In the last blog post I walked you through how to use Edgar.gov to locate potential studies for your clinical research site. In this video, I discuss further about Edgar.gov but also share 2 more online resources to help with your overall business development efforts.
I recently interviewed Darshan Kulkarni and he taught me a new way to do business development for my clinical research sites and clients. In this video I walk you through this new strategy that is definitely worth giving a try.
I have been speaking to many potential clinical trial site owners lately, and they all naturally inquire about how to go about getting their first study. In this video I share some strategies for how to accomplish this. My consulting firm can also help with this as well for a small monthly fee.
I am always blogging about how to reach new customers during your clinical research business development endeavors. In this video we introduce a new concept: re-marketing to your existing customers. Sounds easy but I bet many aren't doing it!
Phase 4 studies are typically easier to recruit patients for, and conduct as a clinical research site. Novice sites and Investigators may be able to pad their CV's and experience by participating in these trials. Clinicaltrials.gov is free and lists thousands of non interventional trials.
This is a common mistake that many rookie clinical research sites make. Watch this video so you are not one of them!
I have been receiving numerous emails regarding how we clinical researchers can improve our sales techniques. In this video I discuss some concepts that should be considered.
I never understood why the idea that as business owners we are actually salespeople has never quite resonated with those of us in the clinical research industry. We are no different than any other industries in the sense that as owners, entrepreneurs, business development staff or even managers, it is our primary duty to be salespeople for our organizations.
In this video I discuss how a clinical research site or any organization for that matter, should go about getting new physicians to join their companies. I also discuss the two biggest objectives that I get when personally going out to recruit doctors.
Site Management Organizations (SMO's) evolved over the past several decades from small research sites to nationwide research networks. Unfortunately many developed bad reputations and Sponsors as well as CRO's have shied away from using the, This video explains why, and I also get into some other topics such as how to obtain studies for your company and more. Enjoy!
Business development is essentially a fancy way of calling it when one business needs to convince another business to work with them. Clinical research is primarily a business to business endeavor on the backend (when sites or CRO's pitch Sponsors for the right to conduct a study), and a business to consumer endeavor on the front end (sites and CRO's recruiting study participants to enroll in the studies). In this video, my business partner and I discuss the various ways we have been successful in bringing new studies to our clinics and our clients. Would love to hear some of your strategies as well Guru Nation!
Maintaining a high level of professionalism can improve your odds of obtaining future studies with sponsors. Sponsors will also appreciate and respond well to the enrollment power of your site.
In this video that was shot right before the Holidays in 2015, I go in depth on numerous clinical trial issues pertaining to research sites, clinical research organizations (CRO's), and site management organizations (SMO's). Budgets and contracts are discussed as well as potential clinical research company profit margins. I also delve into the ever popular topic of Principal Investigator experience, and how savvy Investigators can establish their research practice.