Customer Relationship Management (CRM). I believe every clinical research organization needs to have a CRM to assist them in keeping up with their business prospects. In this video I discuss what they are and how much a clinical researcher can benefit by using one.
I never understood why the idea that as business owners we are actually salespeople has never quite resonated with those of us in the clinical research industry. We are no different than any other industries in the sense that as owners, entrepreneurs, business development staff or even managers, it is our primary duty to be salespeople for our organizations.