If you run advertising and marketing or contracts and budgets for your clinical research site, you most likely are familiar with advertising budgets that sponsors will give to sites to expedite and assist with patient recruitment. In this interview I conducted with one of my patient recruitment experts, we discussed creative ways that clinical research sites can gain access to these funds and provide some excellent marketing and branding opportunities for themselves.
Want more business opportunities in clinical research? Good. Now talk to more people about it. I know it sounds very simple but trust me, simple does not mean easy. Stop watching this and go network!
What is the difference between sales and branding? Quite a lot actually. In this video I discuss ways in which clinical researchers can effectively sell and build a brand simultaneously.
I am always blogging about how to reach new customers during your clinical research business development endeavors. In this video we introduce a new concept: re-marketing to your existing customers. Sounds easy but I bet many aren't doing it!
Since there are very few if any guidelines in the clinical research industry when it comes to social media study participant recruitment, I decided to make this video offering some practical advice on how I would handle certain scenarios. Always check with your own Institutional Review Board to be on the safe side.
For those of us who work in the clinical research industry, we are sometimes unaware of the fact that Sponsors spend even more money on advertising and selling their drugs than they do on research and development to produce them. It is very easy for us researchers to get lost in our own little (big) segment of the industry to pay much attention to the sales aspect. In this video, Darshan Kulkarni joins the Guru Nation to discuss advertising and sales regulations when it comes to drug manufacturers, and what us researchers may be interested in learning more about. I hope this interview is able to provide some value for you!
In this post I discuss the pros and cons of having an in house marketing team for your clinical research site versus outsourcing this and other services to a third party company.